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Overview | Uthhan - Empowering Artisans
+91 7353155800 support@gergstore.com
GET IT ON Google Play
Jayanagar 9th Block, Bangalore- 560056

Overview

Welcome to Uthhan

(An initiative of GERG)

About Uthhan

Uthhan addresses one of the most critical challenges faced by artisans,limited market access and dependency on middlemen. By enabling direct-to-customer engagement, the initiative ensures fair compensation while promoting authentic, handmade craftsmanship.

Through a blend of physical retail presence and digital platforms, Uthhan creates meaningful opportunities for artisans to reach wider audiences.

Our Mission

To empower artisans by providing direct market access, eliminating exploitation, and enabling financial independence through transparent and sustainable systems.

Our Vision

To create a self-sustaining ecosystem where artisans are respected, self-reliant, and fairly rewarded, while India’s traditional art forms continue to thrive across generations.

Our Approach

Direct Market Access

We connect artisans directly with customers, ensuring fair trade practices and transparent income flow.

Uthhan Originals Craft Displays

Curated physical displays in cafes, retail outlets, and public spaces help artisans showcase and sell their products without intermediaries.

Digital Enablement

We provide tools and platforms that expand artisan reach across online and offline markets.

Skill Development

Training, design support, and resources help artisans improve product quality and achieve sustainable growth.

Our Impact

Uthhan is creating measurable change across India:

  • 1- 80,000+ artisan families joined

  • 2- Presence across 20+ states, including Karnataka, Kerala, Odisha, West Bengal, Rajasthan, Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Delhi, Meghalaya, Tripura and more

  • 3- 10,000+ families supported through targeted initiatives and outreach programs

  • 4- Growing network of artisans, partners, and conscious consumers

Why Choose Uthhan

  • 1- Purpose-driven social initiative

  • 2- Supported by Golden Era Royal Group

  • 3- Transparent and fair trade ecosystem

  • 4- Direct impact on artisan livelihoods

  • 5- Commitment to preserving Indian heritage

Get Involved

Be part of a movement that values craftsmanship and empowers communities.

  • 1- Partner with us

  • 2- Host Uthhan craft displays

  • 3- Support artisan-made products

  • 4- Collaborate for social impact